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| Reader Demographics |
 Readership-projected 45,000  average 3 people per issue  $100,000+ average family income  46 average  55% female 45% male  57% management 43% professional/technical  47% own part or all of their own business  87% attended college 31% attended graduate school  89% own a home or condo $250,000 average market value of home or condo  $276,750 average value  average 18 times per month (lunch/dinner) |